Before I get to that lets first explain the two different roles of a real estate agent. The first is the listing agent. Their job is to market your home and expose it to the most amounts of people possible to get you the highest price. From there they help the seller with negotiating the deal, facilitating the transaction, and reporting back to seller the market information and feedback from buyers. But the most important thing is market your home!
Then, there is the “ buyer’s agent”, that is actually called the selling agent in the transaction because they are the one who brings in a buyer and helps structure the offer to get accepted by the seller.
So again the listing agent, markets your home, but the buyer’s agent is really the one who sells the home, and points out all the features of the community and the property to the buyer and guides them to write an offer that will be accepted by the seller, that is why the buyer’s agent is called.
Now some LISTING agents, the ones who market your home, only focus on one small area and list a few homes a year. And many times may have limited experience in actually “marketing” properties because again they only list a few homes a year. You see, Many years ago real estate agents and offices were comprised of small offices that only focused on one small local area, but in today’s world of information with the internet and MLS, buyer’s actually come from all over the county, the country, and at times from all over the world, NOT just that small neighborhood.
So in today’s world of real estate, what is important about selecting a listing agent, is their marketing skills, their experience, their track record, their past client reviews and their marketing technology.
Would it surprise you that I sell 100s of homes every year in every zip code in the county, multiple times over? Would it surprise you to know that I have actually sold properties all over California, including Mammoth Lakes, San Francisco, San Jose, Sacramento, Orange County and Riverside all from my office in San Diego County? I even did so, while receiving top dollar for their properties, and getting a 5 star reviews from the clients when everything was said and done.
You see a local area specialist might know every street name in your area, while listing just a few homes per year. But are they the best at marketing a property in today’s real estate market? Do they have a database of thousands of buyers from all over the world looking to possibly buy your home for top dollar? Do they have the experience and skills of negotiating 100s of deals a year for home sellers?
These are just some questions to take into consideration when deciding who you should hire to get you the most amount of money possible for your property and if whether hiring a local agent is really the best thing for you.
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